At Aporia we take a holistic approach to building your brand and marketing your products. Branding and image are critical to building a following and retaining customers. This is especially true with the continued advances in social media. Customers want to do business with successful people and feel valued. Creating a website and social media package that is rich in content and value for your customers is critical. It is equally important to leverage these and other tools to find, attract and cultivate new customers. Linking sales, marketing, and customer data together assures that you will maintain the market intelligence and connection necessary to become and stay a market leader.
Are you asking the right questions?
1. Do I have an easy to navigate website rich in content?
2. Do I blog content useful to my customers?
3. Do I leverage the power of SEP and/or Google AdWords?
4. Do I maintain Facebook, LinkedIn, and Twitter accounts?
5. Do I have a CRM that monitors all customer contact?
6. Is my sales force using my CRM?
7. Have I mapped my customer locations?
CASE STUDY.
1. Sales Funnel
2. Mapping
