Attracting, Cultivating and Retaining Customers
At Aporia we believe in using a process for attracting, cultivating and retaining customers. In addition to brand strategy, a fully functional contact resource management system (CRM) is essential. CRM systems are delivered on line, priced by user with a menu based price system. Only buy what you want. By automatically tracking customer geography, social media activity and even email correspondence provide instant and current data that allows you to
• Improve current customer experience
• Make you aware of problems
• Allow you to reach them through a variety of custom groupings
• Helps identify that lead you to new customers
• Assures your advertising is spent in the right place
• Even allows you to automatically map customer location by custom grouping
• Establish custom dashboard that shows essential data at one glance
In addition to CRM activities, Aporia will review training, contests and events (planning activities with the potential of delivering market leadership)
